with correspondents in Japan, Russia, USA, Sweden; edited by M.Andrew, FIJEV

With a recent introduction of Private Reserve, Hennessy has re-aligned its top of the line product range under the tagline "definitive pleasure". And indeed what a pleasure that is! The 3 top products are: Richard Hennessy, a blend of some 100 eaux-de-vie from top 4 crus (Grande and Petite Champagne, Borderies and Fins Bois); Paradis Extra, a blend dominated by Grande and Petite Champagne eaux-de-vie with the oldest dating back to 1870. And the newest addition, Private Reserve, originally created in 1873, is a blend of 14 eaux-de-vie exclusively from Grande Champagne.

Hennessy Pure White, VS and VSOP products continue to be their main sellers while XO and XO Grande Champagne offers a stepping stone to luxury of "definitive pleasure".

10 June 2001